PacifiCorp Wildfire Campaign

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In recent years PacifiCorp (Pacific Power and Rocky Mountain Power), a Berkshire Hathaway Energy Company, launched an initiative to increase awareness of the steps they have been taking to harden the electrical grid and put in place measures to reduce the risk of wildfires across their 6-state service area Western United States. These include updating equipment in the field, implementing enhanced safety settings, emergency de-energization efforts and Public Safety Power Shutoffs (PSPS). To help inform the public, their informational campaign consisted of strategic communications across various media platforms such as video, detailed informational brochures and infographics, and digital display banners and social media assets to drive viewers to their updated landing pages for detailed information in each area of improvement.

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MY ROLES // Art Direction / Print & Digital Design / llustration

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